Sex And Diversity.

So why do you need sex? What is the purpose of sex between men and women; gay sex or any other kind of intercourse? Usually it was thought to exist for reproduction or pleasure.

However, asexual reproduction is easier and faster. A colony of bacteria e coli, in the absence of external restrictions, will grow into a ball the size of the Earth in a day. Pleasure is a stimulus, not a goal. Its evolution added it up to sex in order to push people to somehow engage in it. It turned out well - both people and a number of animals will have sex, even when conception is impossible. Evolution preferred to play it safe - it is better to sleep with someone than not to sleep.

They think in a similar way about business. It is believed that they start their business to make more money, or for their own pleasure.

Although the root cause of both sex and new businesses is the pursuit of diversity.

Bulk products of the same type, like bacteria, are great for conquering the market quickly. But if something goes wrong, one change is enough to kill everyone.

In fact, this has already happened to bananas, which are genetically identical within the same variety. When the Panama disease fungus appeared in the middle of the last century, it destroyed the banana plantations.

Now another banana variety is being grown, which we see on the shelves. Although it is smaller than its predecessor, both in size and sweetness. And, by the way, it also developed his own illness. And there is no replacement with a new variety.

The world is overloaded with advertisements and similar products. The strategy “we offer a little more than the competitor” does not work well. The point is not to add a little value to your offer. It's about making it different.